Jewelry & Art – An Expression of Self
To some it’s a silver ring or necklace and to others it’s diamond earrings, but, with so many jewelry trends out there many will agree that cubic zirconia jewelry is an expression of one’s personality and state of mind. Imagine a beautiful, sunny day when your boss calls you into his office to complement you on your progress and announces that he is giving you a raise. You immediately text your friends, letting them know that you are meeting them for happy hour. And now imagine your cz jewelry collection – what are you going to wear? Your favorite pair of cubic zirconia earrings? Your best silver necklace? Anything trendy and popular?
Now imagine the same sunny day but you are stuck at a dead end job and at 4:30pm, Friday afternoon, your boss calls you into his office to read you a lecture about your lack of attention to detail and errors in your calculations. He then fires you and you start the weekend unemployed, but your friends are expecting you at happy hour in 90 minutes. If cancelling is not an option, what jewelry will you wear then? An old cheap cz ring you don’t care about? The first necklace you stumble upon in your collection? Will you even wear jewelry?
Cheap CZ Engagement Ring – A Sparkle On A Budget
Among cheap cz engagement rings the cubic zirconia ring below is a solid example of an affordable engagement ring with a diamond-looking brilliant cut CZ stone. With a large 4 carat CZ in the center securely set in 6 prongs and 10 cubic zirconia side-stones positioned in eternity style channel setting, this cheap, but high quality CZ engagement ring is a great example of expressing oneself through jewelry. With traditional look, high-end design and inexpensive price, this ring is definitely here to add few sparkles to your overall look. “It’s clearly been one of the bestsellers this summer”, says Jessica K., the associate in our call center. “And it’s definitely a great deal since it comes with a complimentary eternity wedding ring full of CZ stones.
Designer Silver CZ Ring
The silver CZ ring (pictured below) is a great example of expressing oneself through jewelry. With five multi-colored cubic zirconia CZ stones and a rather unusual asymmetric undulating pattern, beauty is certainly in the eyes of the beholder. “We’ve been getting a really wide range of reactions to this silver ring”, says Joseph D., Encore DT’s Director of Call Center Operations. “Some people can’t stop raving about it and others don’t understand how someone could wear something so funky and eccentric”. Boris E., our President of Global Sourcing approached it from a slightly different angle. “One of the reasons we carry so many different styles is that no two people will view the same piece of jewelry alike. What one views as beauty an art may very well seem grotesque and inept to another, and neither person can be considered ‘wrong'”.
Another great example of art and expression through jewelry is this pair of contemporary Amy silver earrings with 14 beautiful blue CZ stones in goldtone, 14k gold bonded to .925 sterling silver (pictured below). “To me they look like two incomplete upside down Pascal’s Triangles”, said Boris E., Encore DT’s President of Global Sourcing. “When our designers first showed me the mold in April, I honestly thought they were joking”, he adds. “Several months later, after reviewing a few Product Performance reports, I realized that plenty of our customers see something in these earrings that I don’t”.
The fact is, no style or design is inferior to another, and that’s the beauty of diversity. So whether you are looking to fit in, set yourself apart or both, we carry over 10,000 different cubic zirconia jewelry designs and styles for you to choose from.
The Classics in Jewelry – Back to Life
While the ring and earrings above elicit different reactions from our customers, most people agree that the silver CZ necklace with simulated gemstones pictured above is a true classic. “When this necklace came across my desk I didn’t even hesitate”, said Michael A., Encore DT’s President of Operations. Joseph D., Encore DT’s Director of Call Center Operations says that “this one rarely elicits intense emotions from our callers, but many appreciate the classic Italian look of beads and cubic zirconia synergizing with the link chain necklace. In looking at purchase histories, we are seeing that even some of our customers who tend to gravitate towards cubic zirconia jewelry with an edge frequently buy this necklace when an occasion calls for a conservative look or style”.
Cubic Zirconia Jewelry & Style at its Finest
We end this issue of DT Era with a thought about uniqueness in expression of style. “Standing out from the crowd appears to be high on everyone’s priority list these days, and seemingly even higher for our customers in Europe and Asia”, says Joseph D., Encore DT’s Director of Call Center Operations. “It’s so interesting for us to observe the difference in the nature of the conversations with our customers from Europe and Asia”, he adds. “Sometimes it almost feels like they strictly observe how much a watch or piece of jewelry stands out, and don’t pay as much attention on how well of a fit it would be to their style and personality. It’s just a different mentality and we enjoy the diversity they bring to our customer base”.
Copyright © 2013 Encore DT Co., All rights reserved. No part of this newsletter may be reproduced without the expressed written permission from Encore DT.
