Expanding Your Horizons
We’d like to take this opportunity to address a jewelry topic we rarely discuss – having fun and experimenting with silver jewelry and diamonds. “The feedback we’re getting from the call center is that our customers sometimes worry about venturing out and experimenting with jewelry beyond what they normally wear”, says Boris E., Encore DT’s President of Global Sourcing. Fortunately this issue of DT Era will focus on safe ways to expand your horizons and still love your jewelry and bigger picture style, designs and overall look. “One of our main challenges in motivating people to venture out and expand their horizons is the cost associated with buying many different types of jewelry, be it silver or gold”, says Joseph D., Encore DT’s Director of Call Center Operations.
$4,772.90
The Italian designer diamond necklace pictured above comes from Via Ca’, Italy. It is truly a masterpiece and one of the most exquisite pieces of jewelry we carry. However, with a price tag of $4,772.90, most people will agree that this particular necklace is not one to experiment with, but does this apply to all jewelry? “We have taken it upon ourselves to disprove the notion that jewelry is too expensive to experiment with by presenting a few options that will blow some of our customers away”, Joseph adds.
The Power of Silver Jewelry
$319.99 / $109.99
We jumpstart our analysis with few points about silver jewelry. “Silver is the new white gold”, says Michael A., Encore DT’s President of Operations. “The two main differences”, he adds, “are that silver jewelry does not require a new layer of rhodium every six months and it costs a fraction of the price of a comparable piece of jewelry in white gold”. We now challenge you to observe the two necklaces shown above and see for yourself. The white gold necklace with diamonds costs three times as much as the silver necklace and leaves little room for experimenting. If you’re not entirely sure what you want and are just looking to add something new to your silver jewelry collection, which necklace would you rather purchase, white gold with diamonds or the silver necklace with cubic zirconia?
Engagement Rings Under $100 – In Silver?
$53.99 / $414.99
“Most people are deathly afraid to experiment with non-wedding related jewelry”, says Boris E., Encore DT’s President of Global Sourcing, “but when it comes to engagement rings, we have found that the mere mention of the word ‘experiment’ makes some people uncomfortable”. A few months ago we covered a topic not common in the jewelry industry in the context of engagement rings – engagement rings under 100. Today we reinforce this phenomenon from a different standpoint – embracing your creative side in the context of jewelry and style. Joseph D., Encore DT’s Director of Call Center Operations, put it this way – “It is not uncommon for us to receive a call from a gentleman looking for a diamond engagement ring, who will present some sort of variation of the following statement – ‘I want to get an engagement ring for my girlfriend but I’m not really sure what I want; What can you recommend?’ Invariably we ask this category of our customers a few leading questions and then encourage them to experiment, because purchasing a diamond engagement ring for $3,000-5,000 not knowing exactly what you want makes the process much less gratifying than it should be”, he adds.
A few weeks ago we actually received an order from Jamaica for the Antoinette silver engagement ring with cubic zirconia, the best selling of our silver rings. “This is our best selling silver jewelry piece”, says Michael A., EncoreDT’s President of Operations. “It seems as though our overseas customers are becoming more in tune with regard to venturing out and expanding their horizons”, he adds. With a price tag of only $53.99, more sterling silver engagement rings in our inventory means that our customers are free to try new jewelry styles and cover new ground. That’s our stand at Encore DT.
Silver Jewelry – Necessities and.. Well.. Everything Else
$264.99 / 39.99
And finally, let’s consider two pairs of earrings, clearly with some similarity in style and design but with one major difference – the underlying metal. The earrings on the left are made with 10K white gold and contain 0.33 CTW in diamonds. The earrings on the right, on the other hand, are made with sterling silver and cubic zirconia. “I really feel that this one speaks for itself”, says Laura O., Encore DT’s Director of Production in Valenza, Italy. “Sure, the white gold diamond earrings are beautiful, but the silver earrings really open the door for stepping outside the box. You can buy seven pairs of silver earrings at this price point for the same price as one pair of the diamond earrings, and in the context of expanding your horizons, having access to silver jewelry at such prices is unbeatable”.
Whatever your style is and regardless of what you are still anxious to try, at Encore DT we hope that you will take advantage of both, our selection of fine diamond jewelry for those special occasions as well as our silver jewelry that gives you the ability to try things you may not have even considered with gold and diamonds.
Copyright © 2013 Encore DT Co., All rights reserved. No part of this newsletter may be reproduced without the expressed written permission from Encore DT.
