Engagement rings continue to dominate the jewelry industry, as it relates to demand and popularity. From a global perspective, no category in jewelry enjoys as much revenue as engagement rings. From a design standpoint, few invest as much time and effort into the selection process of other types of jewelry as they do in engagement rings. And finally, no life changing surprise is planned for with as much excitement and anticipation as an engagement proposal. In this article we analyze the different ways to surprise the bride with the perfect engagement ring. More specifically we focus on affordable engagement rings, exclusive engagement rings and non-diamond engagement rings.
Inexpensive engagement rings is one of the largest categories of engagement rings by demand. People typically visit this section of engagement ring stores to find deals on engagement rings. This is where you would typically find discounts on engagement rings, often ranging from 20% to 50% off the retail price. Contrary to common belief, the engagement rings in this section tend to offer high quality and fine craftsmanship, and are discounted either due to excess engagement ring inventory, discontinued styles and many other potential reasons.
Unique engagement rings are considered exclusive for a reason – they typically do not conform to the widely accepted design specifications in the industry. In other words, a solitaire diamond engagement ring or a halo can still be considered exclusive, as long as its design deviates from the mainstream “prototype” that is readily available at your local engagement ring store or favorite online engagement ring shop. A common believe is that unique engagement ring sections are often the most interesting, as they tend to elicit the surprise reactions people often crave, when envisioning the perfect engagement ring.
Last but not least we move on to one of the more recently popularized engagement ring categories – non-diamond engagement rings. One of the fascinating aspects of non diamond engagement rings is that they can include several different stones, including cz (cubic zirconia), gemstones like sapphire, ruby and emerald, synthetic diamonds and even moissanite. Another interesting piece to the non-diamond engagement rings puzzle is the fact that one subcategory of these rings attempts to emulate the natural diamond, and the other is intended to deviate from the diamond look altogether.
We hope that we have presented enough interesting facts about some of the most popular engagement rings on the market today to help lead you in the the right direction of finding the perfect engagement ring for your significant other. The two most important elements of any engagement ring search are patience and education. Filtering through the thousands of engagement ring styles can be a long journey, but once you are on the right track and are able to close in on the perfect ring, wearing that engagement ring will be a lifetime of happiness and positive memories.
